THESE ADS REMIND YOU GOOD FOOD ISN’T CONTAMINATED WITH CHEMISTRY

THESE ADS REMIND YOU GOOD FOOD ISN’T CONTAMINATED WITH CHEMISTRY

We live in an era where our modern age residents, with all their knowledge, still require documentaries to be reminded of what real food is in all its untouched, and therefore untainted, glory. At barbecues and dinner parties, Americans gush over short films they’ve seen about how the body doesn’t process an entire bag of Flamin’ Hot Cheetos the same way it would an organic banana. We are constantly informing others that we’ve been “eating right” lately in order to be held accountable when birthday cake comes around, because we caught an episode of a cooking show that showcased the endless possibilities ofMother Nature’s vast offerings. Yet the problem is that even once we, as individuals, return to a more plant-inclusive diet, we still have to come to terms with how many of those fruits and vegetables are actually ripe with chemicals — and the latest ads for Origen Organics want to remind you of that.

Created by agency Y&R Brazil, these advertisements are wake-up calls, informing you that, yes, pure food still exists. While any fruit or vegetable could appear straight from the earth or its foliage, there remains the gross possibility that, since much of our nation’s farmlands produce with cold factory-like optimization, you could wind up with uranium in lettuce, radium in strawberries, and tellurium in watermelons.

At first, you take up the notion these ads just want to remind you how fruits and vegetables are the building blocks of basic eating habits or the go-to components of real food. But they go beyond that. You not only have to take action in your diet, you have to pay attention.

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Social Media Is For Being Social

YOU CAN ACTUALLY MAKE A LIVING WITH THIS CREATIVE INTERNSHIP

YOU CAN ACTUALLY MAKE A LIVING WITH THIS CREATIVE INTERNSHIP

The starving artist concept is as much trope as it is truth. Art doesn’t always pay and all too often the non-creative types ignobly hire freelancers with a cartoonish rate of “exposure instead of money.” You just have to be crafty to stay artsy some days, whether you’re a musician, a painter, a writer, or a dancer. But there are surely moments when the big leagues want you to be their creator and, more importantly, they want to help you do so on your terms. At least that’s what Ogilvy & Mather Group UK seems to be doing with The Pipe.

Curiously named, The Pipe is the advertising agency’s six-month creative internship program that’s gained notoriety for paying quite squarely, as their Chief Creative Officer Emma de La Fosse explains.

“The reason we’re paying the London Living Wage is not just because it’s the right thing to do, but we also want to include everyone. We want the ones who wouldn’t normally apply for this sort of thing. The ones who can’t afford the time off work nor rely on mum and dad to help them out.”

That London Living Wage she mentions is £9.40 an hour. Put that against the current UK Living Wage of £8.25 an hour or the national minimum wage of £6.70 (for 21-24-year-olds) or £7.20 (for those 25 and older) and you can see why the angle’s so beloved—plus, hey, London. The team behind The Pipe doesn’t want your prepared formalities, as noted by their program’s pitch.

You don’t need a degree. You don’t need any experience. You don’t even have to know what an ad agency is. We just want you to show us how creative you are.

You’re pumped, right? Well, it also helps that their posters for The Pipe are bitchin’.

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STUDENT CREATES PERIODIC TABLE OF GLOBAL ISSUES TO MAKE YOU AWARE

Have you ever seen, or even considered, the periodic table of society? What makes us as a civilized species so perplexed and troubled? We keep a continually epic score of issues we in no way collectively agree on, and it’s made for less-than-stellar peacekeeping the world over. However, it all too often seems elusive and complex. That’s why17-year-old Kaanchi Chopra listed out 90+ global issues as a tremendous reminder.

“I was reminded of how we used to make numerous mnemonics to memorize the elements and realized that each and every symbol of the elements in the periodic table was an acronym of a global issue.”

The Grade-12 student and aspiring artist in Delhi, India, wants to make problems clearer in hopes of making them less prevalent.

“I made this table to spread awareness about these issues and the immediate need to work harder to solve them. I hope to encourage people to become more inclusive and talk about these movements and rights more openly.”

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VIBRANT AND CREATIVE DATA VIZ LIKE THIS IS ALWAYS IN STYLE

VIBRANT AND CREATIVE DATA VIZ LIKE THIS IS 

Creating from scratch and adapting provide their own individual challenges. The latter, if the case of bringing real-world objects into a digital design design space of sorts, is a curious endeavor, especially in print. It’s underutilized and sometimes used poorly, but when done well with data viz, it proves to be one of the best offerings in the design world. I

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SPACE TOURISM IS THE NEXT FRONTIER AND HERE ARE NASA’S POSTERS

The tourism posters of yore had a daydreamy inevitable quality to them. They weren’t the cheap pitch of an online banner. They resonated with you. You saw island shores, blustery cliffs, indefinite jungles, intriguing deserts, bold coastlines, charming farmlands, surreal horizons, and blistering highways, and you thought, yes, I have to go there. Well, who the hell said that was only limited to this planet? NASA sure didn’t.

That’s why vibrant posters are trapping your eyes and desires like a tractor beam’s at play. We have the chance to behold these bold, retro posters courtesy of The Studio at JPL, a design and strategy team that works with Jet Propulsion Laboratory scientists and engineers to visualize and depict complex science and technology topics.

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THIS ISLAND’S TOURISM PLAN IS TO TELL EVERYONE IT’S AWFUL THERE

THIS ISLAND’S TOURISM PLAN IS TO TELL EVERYONE IT’S AWFUL THERE

When keeping a big secret, a part of you definitely wants to show it off, but the rest of you knows that’s a bad idea. If it’s a location, it’s even worse. Once you let that idyll’s existence, whereabouts, and charm drift into the wind and the ears of folks from elsewhere, it’s only a matter of time before they make the pilgrimidge to the beloved spot on Earth—only to destroy all the magic they’re trying to capture. That was local residents’ primary concern for Canada’s Bowen Island, but then the Vancouver-based agency Rethink came up with the best slogan: “Tell your friends it’s awful here.”

It’s pretty ingenious, as it’s a solution to a damned-if-you-do-damned-if-you-don’t dilemma, according to Bowen resident and Rethink founder Christ Staples.

“We love to show off our island, but we don’t want it to be overrun with tourists. We want visitors, but only if they really ‘get’ what makes Bowen special.”

In the vein of, and inspired by, the “Keep Portland Weird” campaign that has defined a city well beyond its initial grassroots allure, Bowen Island’s campaign is kind of a reverse psychology tactic that’s aimed at only snagging the smarter tourists. The PSA and its assets are embodied by four animals: the deer, who Staples says “really own this island and we’re just guests”; the eagle, which represents vigilance for protecting nature; the seal, which represents trying new things, such as diving; and the slug, which represents Island Time, or the slowing down to enjoy life.

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