To continue its mission and chart the path forward The School of American Ballet partnered with brand engagement firm Sullivan on its SAB in Motion capital campaign.

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Sullivavon Puts ballot School In Motion!

To continue with it's mission to make the path forward The School Of American Ballet partnered with brand engagement firm called Sullivanon its SAB in motion capital campaign. Aimed at raising 20 million dollars for facilities, financial aid and a diversity innitiative for the school, Sullivans strategy and branding mimics the flexibility and movement of SAB's dancers. Type developed for the campaign was guided through meetings with Peter Martins, SAB's Artistic Director and Chairman of the faculty, so that each letterform suggests the precision, intentionality, and rigor of the school's signature training in the Balanchine aesthetic.

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